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Pendle Council signs declaration to promote healthy weight

Published: Monday, 4th November 2019

Leader and Chief Executive

Pendle Council has signed a local government declaration to promote healthy weight across the borough through improved food and drink provision.

Childhood obesity is a growing concern in Pendle with 22.2% of children aged 10-11 classified as obese. This is the second highest figure in Pennine Lancashire.

And as Pendle is one of the 20% most deprived areas in England it’s significantly associated with overweight and obesity.

By signing the declaration, Pendle Council’s Chief Executive and Leader have demonstrated the Council’s commitment to tackling this important issue and improving the health and wellbeing of local people and staff.

The Local Government Declaration on Healthy Weight includes a number of pledges that the Council will meet to help people make better choices.

These include:

  • working with the local food and drink sector to encourage them to offer healthier food and drink options
  • increasing access to fresh drinking water in Council buildings
  • removing marketing by the food and drink industry near schools
  • ensuring food and drinks served at public events include healthy options.

The Council will also develop a package of incentives to encourage food businesses in Pendle to take up the Pennine Lancashire Recipes for Health scheme.

Councillor Mohammed Iqbal, Leader of Pendle Council, said: “It’s so important that we make it easier for people, young and old, to make the right choices when it comes to choosing food and drink.

“We want to make the healthy option the easy option which very often isn’t the case.

“By signing this declaration we’re making a commitment to doing all we can, including developing and implementing policies, which promote healthy weight.

“It builds on work already underway in Pendle to encourage people to ditch junk food and move more!”

Dean Langton, Chief Executive, added: “Pendle is part of a Trailblazer area to tackle childhood obesity and we’re also involved in a Sport England pilot which aims to increase physical activity.

“These two national programmes dovetail well, bringing healthy weight to the fore.”